D.R.S Auto Industries
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Vision – To provide utmost Road safety with the best quality, durable and affordable road safety lighting products and equipment as well as providing the most value to all our stakeholders and attaining a technological leadership in the industry over the globe.

Mission – Auto gold provides highest value to its distributors, dealers and consumers by providing highest quality reliable lighting replacement parts at affordable price and best service.

Goal – “Giving the most value to consumers”, F: Forever continuous improvement, P: produce quality product, I: International market penetration, A: Affordability, C: Customer satisfaction, O: On time delivery


  • Mutual respect for all individuals
  • Equality
  • Working Ethically and Responsibly
  • Diversity and Inclusion
  • Customer Orientation
  • Environment
  • Safety
  • Quality
  • Work-life Balance
  • Passion and Excellence